Search Engine Optimisation (SEO) is designed to achieve higher rankings for your site’s web pages when someone does a search in Google or one of the other search engines. Higher rankings mean more visibility, which in turn leads to more traffic to your business website.
But how does SEO help drive traffic? What does it actually do that increases a website’s search engine rankings and does it really work?
Let’s take a look at a few key areas where SEO can give your website and its content a boost in the rankings so you receive more organic visitors to your site.
Create Content Around Popular and Relevant Topics
Any content you post on your website should have relevance to your brand and the industry you are in. Regularly adding new blog posts is a proven method of drawing in more traffic.
The trick here is to target topics that are popular in your niche, themes or questions that people are already searching for. Once you have some ideas for popular topics, you’ll then want to target some keyword phrases that get good searches every month, but ones that also don’t have a lot of competition.
Google Trends is a handy tool to discover whether a topic is popular or not. For keyword research tools, you could use the Google Keyword Planner or one of a number of other free keyword research tools you can access online.
The more relevant and popular keyword phrases you can target in your content, the more chance you have of that content ranking high in a search and getting traffic.
Guest Posts and Backlinks
Writing guest posts for other blogs and websites is the most popular way of getting a link back to your own website. Backlinks themselves can help bring in traffic from the guest post, but most importantly, backlinks indicate to Google’s algorithms that your content is popular and of a high enough quality that people are willing to link to it.
This results in your content ranking higher in the SERPs and thus leads to more traffic to your site.
Creating a Facebook page for your business and adding short posts regularly with links back to your site is one example of off-site SEO. Also, the more engagement your social media posts get is an indicator to the SERPs, once again, that your content is popular. Increased search engine rankings is the result.
What’s known as social signals is now an integral part of Google’s algorithms and the better the social signals are for your site, the better your website will rank.
Have Your Site Audited By A SEO Expert
The most effective way to implement SEO into your website and for it to produce effective results is to consult with a professional in the field of search engine optimisation.
They will perform a professional SEO audit of your website using the latest SEO tools. Once this is done, your consultant will then be able to determine where your SEO efforts can be improved so your website starts to receive the organic traffic it deserves.