There are many facets that make up effective SEO (Search Engine Optimisation). Without implementing best SEO practices, your business website will find itself in the search engine wilderness.
One area of SEO that’s important is links. This can include internal linking within your website’s content and pages, as well as external links that point back to your website.
If you’re wondering why links are important for SEO, then you’ll discover why in this post.
Why Links Are a Vital Component of Good SEO
Some people wonder if link building and internal linking is still even relevant to SEO. The answer is that it will likely always be highly relevant. In fact, Google still places huge emphasis on backlinks, as links that point back to your website indicate to Google and the other SERPs that your content is valuable enough to link to and reference.
PageRank is a major cog in Google’s algorithm these days, and what PageRank does is count the number of quality backlinks to a website, or a content page on that website. This gives PageRank a good estimate regarding how valuable that website it and will rank it higher in search results if PageRank deems it worthy of a promotion.
What PageRank is assuming, is that a website or web page with lots of backlinks must be important, and will therefore rank it higher than other content that is similar, but with less backlinks.
One way to get backlinks is to write guest posts for other sites in a similar niche to yours. You give that site free content and in return they give you a link back to your site.
Backlinks are not the only links of importance though, when it comes to good SEO. Two other types of links are:
- Linking out
- Internal links
It’s always a good idea to link out to another site at least once in your content. The link has to be relevant, and the more authoritative the site you link to (for example Wikipedia), the better. This helps Google understand how relevant your content is when it comes to serving up search results for a query. It also demonstrates that you are being fair with your linking and that your content has some quality to it.
Internal links are handy for navigational purposes when users are on your site, as you can link to other relevant content you’ve written about. Internal linking is also helpful for SEO purposes, too. These links help the SERPs crawl your website more efficiently, and also gives search engines a far better understanding of how all your content links together and is relevant. Internal linking is good for your visitors as well as search engines.
Inbound, outbound and internal links will always be important for good SEO, as they are a vital cog in the wheel on so many levels. If you’re not sure about linking, how to add links or how to get backlinks, you would be well served to consult with a specialist in SEO.