Tips To Do SEO Yourself
It takes a lot of time and money to get quality SEO completed. If you have a lot of money but no time, you can hire an agency to take care of your SEO professionally. But if you do not have much money to spend, then you can try your hand at SEO on your own. Here are the top things to do:
Become an Expert at Keyword Research
Your SEO program works best when you choose the right keywords or search terms. You need to understand what your customers are searching for. You need to decide on which keywords you should target, and you need to be able to gauge the demand for your products or services. Knowing what your customers are searching for takes work and research, so do the work and you will get the reward. Tools such as the Google Keyword Planner (free) can help you to pinpoint the right target keywords for your business. Start free and then invest in a paid tool when you are in profit.
Improve Your Title Tags and meta descriptions
If you tweak your title tags and meta descriptions it can make a massive difference to your visibility in Google search. Your title tags need to make sense and they should be relevant too. If using WordPress then install the Yoast SEO plugin.
Optimize Your Site
Once you have your keywords, you need to take care of on-page SEO. This means updating the content on all your pages so that your keywords are included. You will need to create new pages for those unassigned keywords and add video, graphics and audio. You should also consider launching a section that that you can update regularly, such as a blog.
Create Content on a Regular Basis
Your content should be targeted to your specific audience. This does not mean having to add new content daily, but you should aim to publish some new and unique content at least once a month or once a week if you can. The key is to be consistent. Your content can be photos, “how to” videos, illustrations, or anything else that is useful.
SEO is not straight-forward and that is why it is difficult for many people. A lot of people prefer to leave it to the SEO Professional. You can do it yourself, but it may take you a lot longer than you thought it would.