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What are the 3 steps to successful SEO?
The three steps to successful SEO include:
Assess and understand the intent of the people searching for your product, service or business
Understanding your customer is the first step for any business start-up, or for any marketing effort. For Google search, we need to understand what our potential customer’s intent with the search is. Do they intend to buy? Are they doing research or comparing your product/service with your competitors? Are they researching your brand or business? From here you can decide what keywords (search terms) are best suited to that intent. For instance people looking to buy a product may search for “possum traps” while people researching may search for “how to get rid of possums”. Each of these searches produces a different set of results.
Check that the search results match the searcher intent
We need to check that what we think is the searchers intent matches what Google thinks the intent is, for those search terms. So, do the searches and make sure that the search results include web pages that are relevant to the search. Are these the results we need to be found in for each search? Does a search for “possum traps” show website product pages? Does a search for “how to get rid of possums” show informative articles or blog posts?
Develop content to address the searcher intent and the search results
Now that we understand the intent and what the search results show, we may choose to further develop and optimise our actual possum trap product page, or write a blog post on our website about the various ways we can get rid of possums, including possum traps.
If we ensure that all three of these steps are in harmony: searcher intent, the actual search results and our landing page, then we have a much higher chance of rankings in those results, and of the searcher finding our page to be relevant to their search and ultimately buying.