How Much Do SEO Packages Cost?

Ashley Bryan

Published On Aug 10,2025

SEO packages cost can vary widely, leaving many small business owners unsure about what to expect. At WebsiteStrategies, we understand the importance of transparent pricing in the digital marketing landscape.

This guide will break down the factors that influence SEO package pricing and explore the different types of packages available. We’ll also discuss what you can expect from various SEO investments, helping you make an informed decision for your business.

What Drives SEO Package Costs?

SEO package costs vary widely based on several key factors. Understanding these elements will help you gauge what to expect when you invest in SEO services.

Business Size and Industry Complexity

The size of your business and the complexity of your industry significantly impact SEO costs. A local bakery in Sunshine Coast will likely require a less intensive (and less expensive) SEO strategy compared to a national e-commerce platform selling electronics. Industries with high competition, like finance or real estate, often demand more robust SEO efforts, which can drive up costs.

Website Complexity and Current SEO Status

Your website’s current state is another major factor. A well-structured site with good content might need less work than a poorly optimised one. If your site requires extensive technical fixes or content overhauls, you should expect higher initial costs.

Competitive Landscape and Geographic Targeting

The level of competition in your market directly affects SEO pricing. Ranking for highly competitive keywords in major Australian cities (like Sydney or Melbourne) typically costs more than targeting less competitive terms in regional areas.

Desired Outcomes and Timeframes

Your goals and how quickly you want to achieve them also impact costs. Aggressive growth targets within short timeframes usually require more resources and thus, higher investment. It’s important to set realistic expectations – SEO is a long-term investment. Quick fixes often lead to poor results (or even penalties from search engines).

Quality vs Cost

While it’s tempting to opt for the cheapest SEO package, this approach can backfire. Quality SEO services require expertise and time, which is reflected in the cost.

A percentage chart showing the range of monthly SEO costs for small businesses in Australia, with 62.5% representing $1500 and 37.5% representing the additional cost up to $2500. - seo packages cost

Small businesses can expect to pay $1500 to $2500 per month for SEO services. However, the focus should be on finding a package that aligns with your business objectives and offers a solid return on investment.

Now that we’ve explored the factors that influence SEO package costs, let’s examine the different types of SEO packages available and what they typically include.

SEO Package Types and Pricing

At WebsiteStrategies, we offer a range of SEO packages to suit different business needs and budgets. Let’s explore the typical types of SEO packages available in the Australian market and their associated costs.

Basic SEO Packages

Basic SEO packages suit small businesses or those starting their SEO journey. These packages typically start from $2000 per month and are suitable for small websites with fewer than 20 landing pages. They often include fundamental services such as:

Initial website audit
Basic keyword research
On-page optimisation for a limited number of pages
Monthly performance reporting

While these packages provide a solid foundation, they might not suffice for businesses in competitive industries or those targeting rapid growth.

Standard SEO Packages

Standard SEO packages offer a more comprehensive approach. According to recent data, the average SEO price in Australia ranges from $1250 to $3500+ per month. These packages suit medium-sized businesses or those in moderately competitive markets. They typically include:

In-depth website audit and competitor analysis
Extensive keyword research and mapping
On-page optimisation for a larger number of pages
Content creation (1-2 blog posts per month)
Basic link building
Regular performance reporting and strategy adjustments

Standard packages provide a good balance of services and can drive significant improvements in search rankings and organic traffic over time.

A hub and spoke chart showing the key components of a standard SEO package, including website audit, keyword research, on-page optimisation, content creation, link building, and performance reporting.

Premium SEO Packages

Premium SEO packages cater to larger businesses, e-commerce sites, or those in highly competitive industries. These packages usually start from $3,000 per month and can go up to $10,000 or more. They offer a full-service approach, including:

Comprehensive technical SEO
Advanced keyword research and content strategy
Regular content creation (4+ pieces per month)
Aggressive link building campaigns
Conversion rate optimisation
Detailed analytics and ROI tracking
Dedicated account manager

Premium packages aim to dominate search results and drive substantial business growth through organic search.

Custom SEO Solutions

Every business has unique needs, and custom SEO solutions address these specific requirements. The pricing for custom solutions varies widely (depending on the scope and complexity of the project). These tailored packages often combine elements from different package levels and may include additional services like local SEO, international SEO, or e-commerce optimisation.

When considering SEO packages, focus on finding an option that aligns with your business goals and offers a solid return on investment. A reputable SEO agency should provide transparency about their pricing and package inclusions. Be cautious of agencies that promise guaranteed rankings or overnight success – SEO is a long-term investment. According to a survey by Search Engine Journal, the most popular SEO pricing model among agencies is monthly retainer pricing, with 74% of agencies using this model.

As we move forward, let’s examine what you can expect from different SEO packages and how to determine if you’re getting value for your investment.

Value for Money: What to Expect from Different SEO Packages

Timeframes for SEO Success

SEO requires patience; it’s even a slow progression. While some improvements appear within weeks, significant results typically take 3-6 months to materialise. A study by Ahrefs revealed that only 1.74% of newly published pages rank in the top 10 within a year (down from 5.7% in 2017). This fact highlights the need for consistent effort in SEO.

Measurable Outcomes

Effective SEO packages should provide clear, measurable results:

Organic Traffic Growth: A solid SEO strategy will increase your website’s organic traffic over time.
Keyword Rankings: Monitor your positions for target keywords. The first organic result in Google’s search results has an average click-through rate of 19.06% for the Science industry on desktop in the fourth quarter.
Conversions: SEO should drive business growth. Keep track of metrics such as lead form submissions, phone calls, or e-commerce sales.

Transparent Communication

Regular, clear communication proves essential. Top SEO providers offer monthly reports that detail key performance indicators, completed actions, and upcoming strategies. This transparency allows you to see how your investment is used and the results it generates.

An ordered list chart showing three key measurable outcomes of effective SEO packages: Organic Traffic Growth, Keyword Rankings, and Conversions. - seo packages cost

Additional Services

High-quality SEO packages often include extra services to boost your online presence:

Content Creation: SEO-optimised content plays a vital role in ranking. Premium packages might offer regular blog posts, landing pages, or even video content.
Link Building: Backlinks remain a key ranking factor. Advanced packages often include strategic link acquisition campaigns.
Technical Optimisation: This service improves your website’s backend to enhance search engine crawling and indexing. It’s a complex but important aspect of SEO that can significantly impact your rankings.

The most expensive package isn’t always the best fit for your business. Try to find a package that aligns with your goals and budget, and delivers a strong return on investment. Many reputable SEO companies tailor their approach to each client’s unique needs, ensuring you get the most value from your SEO investment.

Final Thoughts

SEO packages cost varies widely, influenced by factors such as business size, industry complexity, and desired outcomes. Small business owners in Australia must understand these elements when considering their SEO investment. While basic packages start around $2000 per month, more comprehensive solutions can range from $3000 to $10,000 or more (depending on the scope and intensity of services required).

Choosing the right SEO package for your business involves more than finding the lowest price. It requires identifying a solution that aligns with your goals, budget, and long-term growth strategy. A well-chosen SEO package should offer measurable outcomes, transparent communication, and a mix of services tailored to your specific needs.

At WebsiteStrategies, we specialise in delivering tailored SEO solutions for Australian and New Zealand SMEs. Our approach focuses on transparency, ethics, and hands-on strategies to help businesses improve their Google rankings. We strive to achieve sustainable online growth for our clients through effective SEO practices.