How Much Do SEO Packages Cost?

Ashley Bryan

Published On Aug 31,2025

At WebsiteStrategies, we often field questions about SEO packages pricing from small business owners in Australia. Understanding the cost of SEO services is crucial for making informed decisions about your online marketing strategy.

This post breaks down the factors that influence SEO package costs and what you can expect at different price points. We’ll help you navigate the complex world of SEO pricing to find the best value for your business.

What Drives SEO Package Costs?

Business Size and Industry Complexity

The size of your business and the complexity of your industry significantly impact SEO costs. A small local cafe has different SEO needs compared to a national e-commerce retailer. Industries with high competition, like finance or real estate, often require more intensive SEO efforts, which drives up costs.

A study by Ahrefs found that the finance sector has some of the most expensive keywords, with some costing over $500 per click in paid advertising. This high cost reflects the intense competition in organic search results, necessitating a more robust SEO strategy.

Website Condition and Current SEO Status

Your website’s current state significantly affects SEO package pricing. A well-maintained site with good basic SEO practices in place requires less work than a neglected site with numerous technical issues.

A recent survey revealed that 42% of websites have broken internal links. If your site falls into these categories, you should expect higher initial costs to address these fundamental issues.

Chart showing 42% of websites have broken internal links - seo packages pricing

Scope of Work and Geographical Targeting

The breadth of SEO work needed and your target market’s location are major cost factors. Local SEO campaigns targeting a specific city or region are generally less expensive than national or international campaigns.

Optimising for “plumber in Brisbane” is less complex and costly than ranking for “best online shoe store” across Australia. National campaigns often require more content creation, link building, and technical optimisation, which increases the overall package cost.

Competition Level in the Target Market

The level of competition in your target market plays a significant role in determining SEO costs. Highly competitive markets (such as real estate or legal services) require more intensive and ongoing SEO efforts to achieve and maintain top rankings.

For example, ranking for “personal injury lawyer Sydney” will likely cost more than ranking for “vintage bookstore Adelaide” due to the difference in competition levels and potential client value. SEO pricing in Sydney is typically 10-15% higher than other Australian markets due to the competitive business environment.

Desired Outcomes and Timeline

Your goals and expected timeline also influence SEO package pricing. Aggressive growth targets or short timelines often require more resources and more intensive strategies, which can increase costs.

It’s important to note that SEO is a long-term investment.

As we move forward, let’s explore the different types of SEO packages available and their associated costs. This information will help you make an informed decision about which package best suits your business needs and budget.

What SEO Packages Are Available?

SEO packages come in various forms to suit different business needs and budgets. The Australian market offers a range of options for businesses of all sizes.

Small Business SEO Packages

Small business SEO packages typically cost between $500 and $1,500 per month. These packages include essential services such as:

Keyword research
On-page optimisation
Basic link building

These packages work well for local businesses that want to improve their online presence within a specific area. Even with a modest budget, businesses can see significant improvements in their local search rankings.

Growing Business SEO Packages

Mid-range SEO packages, suitable for growing businesses, usually cost between $1,500 and $5,000 per month. These packages offer more comprehensive services, including:

Content creation
Advanced link building
Technical SEO improvements

SEO agencies typically charge between $1,500 to $3,000 per month for national or global SEO services. This price point allows for a more robust strategy, targeting a wider range of keywords and addressing more complex SEO issues.

Chart showing price ranges for small business, growing business, and enterprise SEO packages

Enterprise SEO Solutions

Large corporations often require enterprise-level SEO packages, which can cost $5,000 or more per month. These packages provide extensive services, including:

International SEO
Advanced content marketing
In-depth competitor analysis

This high cost justifies the higher investment in SEO for large businesses.

Specialised SEO Services

Many businesses require customised SEO packages to address specific needs. These might include:

E-commerce SEO
App store optimisation
Voice search optimisation

Prices for these services vary widely depending on the scope and complexity of the project. For instance, e-commerce SEO packages often start at $1,500 per month due to the complexity of optimising product pages and managing large-scale websites.

One-time SEO audit reports and consultations are also available, typically ranging from $1,000 to $3,000. These services provide a comprehensive analysis of your website’s SEO health and a roadmap for improvement.

When selecting an SEO package, you must consider your business goals, budget, and the level of competition in your industry. SEO is an investment that can yield significant returns over time. The next section will explore what you can expect from different price ranges and how to maximise your SEO investment.

What Do Different SEO Price Points Offer?

Budget-Friendly SEO ($500 – $1,500 per month)

At the lower end of the price spectrum, SEO packages focus on essential optimisation tasks. These packages suit small local businesses or those who start their SEO journey. For $500 to $1,500 per month, you can expect:

Basic keyword research and on-page optimisation
Local directory submissions
Simple content updates
Monthly reporting on a limited set of metrics

These packages can improve your local search visibility, but they might not suffice for businesses in competitive industries or those who target a wider audience. A study by BrightLocal shows that 46% of all Google searches have local intent, which highlights the importance of local SEO for small businesses.

Mid-Range SEO Solutions ($1,500 – $5,000 per month)

Mid-range SEO packages offer a more comprehensive approach to search engine optimisation. These packages work well for growing businesses and those in moderately competitive markets. Medium-sized businesses can expect to pay between $3,500 to $10,000 per month for SEO. In this price range, you can expect:

In-depth keyword research and competitor analysis
Regular content creation (blog posts, articles, etc.)
Technical SEO improvements
Link building campaigns
More detailed reporting and strategy adjustments

This level of investment allows for a more strategic and data-driven approach to SEO.

Hub and spoke chart showing services offered at different SEO price points - seo packages pricing

Premium SEO Services ($5,000+ per month)

High-end SEO packages cater to large businesses, e-commerce sites, and companies in highly competitive industries. These packages offer comprehensive, customised strategies that can include:

Advanced technical SEO audits and implementations
High-quality content marketing campaigns
Extensive link building and digital PR
International SEO for multi-language websites
AI-driven SEO strategies and tools

Clients in this tier often achieve significant results, including doubling their organic traffic within a year and securing top positions for highly competitive keywords.

Maximising Your SEO Investment

The key to maximising your SEO investment lies in choosing a provider that offers transparency, tailored strategies, and a focus on measurable results. SEO requires consistent effort over time for sustainable success in search engine rankings.

When selecting an SEO package, consider your business goals, budget, and the level of competition in your industry. Try to balance your immediate needs with long-term growth objectives. A well-chosen SEO package (regardless of price point) should align with your overall business strategy and provide clear, measurable outcomes.

Final Thoughts

SEO packages pricing varies based on business size, industry complexity, and market competition. Australian small business owners must select packages that align with their specific goals and budget constraints. The right SEO investment can lead to improved online visibility and sustainable growth in search engine rankings.

Quality trumps quantity in SEO, regardless of budget size. Small businesses should prioritise essential optimisation tasks and build their online presence gradually. Regular performance monitoring and strategy adjustments (when necessary) will help maximise the return on SEO investment.

We at WebsiteStrategies offer customised SEO solutions for Australian and New Zealand SMEs. Our approach combines technical expertise with practical advice to help businesses improve their search engine rankings. Contact us to discuss how we can tailor an SEO package to meet your unique business needs.