SEO stands for Search Engine Optimization, which is the process of optimizing a website or web page in order to rank higher and earn more organic traffic from search engines. SEO involves making technical and content-related improvements to a website to increase its relevance and authority for specific keywords and phrases, with the goal of appearing at the top of the search engine results pages (SERPs) for relevant searches.
Some common SEO techniques include optimizing website content, structure, and meta-data, building high-quality backlinks from other reputable websites, and using keywords in strategic ways. SEO also involves ongoing monitoring and analysis of a website’s performance and the algorithms used by search engines, as these can change over time.
The purpose of SEO is to increase a website’s visibility, attract more qualified and relevant traffic, and ultimately improve conversions and revenue. SEO is a complex and constantly evolving field, and success in SEO requires a combination of technical expertise, creative content creation, and a deep understanding of consumer behavior and search engine algorithms.