Making your website more successful (ie generating more visitors and business) is a complex process. A cornerstone of online success is the need to be successful in the Google Search Result Pages (SERPs) through the process of Search Engine Optimisation (SEO). It’s very competitive and requires knowledge, time and money, let’s not make any bones about that. With SEO many factors come into play: your website’s content, technical aspects, social media, visitor activity, competitor activity and more. And all of this activity has to be tracked, monitored and understood, and then plans made and actioned. And all of this in the world of constant changes and updates by Google. As we say it’s a complex process.