White Label SEO Services: Grow Your Agency’s Offerings

Ashley Bryan

Published On Jul 14,2025

At WebsiteStrategies, we’ve seen firsthand how white label SEO services can transform small agencies into powerhouses of digital marketing.

These services allow you to expand your offerings without the hefty investment in new staff or resources. By partnering with a trusted provider, you can deliver top-notch SEO results to your clients while focussing on your core strengths.

In this post, we’ll explore how white label SEO services can help grow your agency and guide you through the process of choosing the right partner.

What Are White Label SEO Services?

The Essence of White Label SEO

White label SEO services revolutionise digital marketing agencies in Australia. These services enable agencies to offer SEO under their own brand without the need for in-house expertise. This approach can significantly boost an agency’s service portfolio and revenue.

White label SEO involves a partnership with a specialised provider who performs SEO tasks on behalf of your agency. You then rebrand these services as your own, presenting them to clients under your agency’s name. This arrangement expands your offerings without the overhead of hiring and training an in-house SEO team.

Benefits for Digital Marketing Agencies

The advantages of white label SEO for digital marketing agencies are substantial:

1. Expert Knowledge: You tap into specialist expertise without a steep learning curve. SEO is a complex, ever-evolving field. A white label provider grants access to up-to-date strategies and techniques.
2. Cost-Effectiveness: SEO professionals in Australia can expect to earn around $91,989 annually. White label services eliminate this expense while still allowing you to offer top-tier SEO services.
3. Rapid Scaling: When a new client requires SEO services, you can quickly accommodate their needs without scrambling to hire new staff or upskill existing team members.

Types of White Label SEO Services

The range of white label SEO services available is extensive. Most providers offer a full suite of SEO tasks, including:

1. Technical SEO audits
2. Keyword research and strategy
3. On-page optimisation
4. Content creation and optimisation
5. Link building
6. Local SEO
7. SEO reporting and analytics

Agencies often start with one or two core services and gradually expand their offerings as they become more comfortable with the white label model.

Selecting the Right Services for Your Agency

When you choose which white label SEO services to offer, consider your clients’ needs and your agency’s strengths. If your agency excels in content creation, you might focus on technical SEO and link building services to complement your existing offerings.

Different industries may require specialised SEO approaches. For example, e-commerce sites often need product optimisation, while local businesses might benefit more from Google My Business optimisation and local citation building.

The careful selection and integration of white label SEO services can position your agency as a full-service digital marketing powerhouse, ready to meet the diverse needs of Australian businesses. This strategic approach sets the stage for the next critical step: choosing the right white label SEO partner to ensure your agency’s success.

How to Choose Your White Label SEO Partner

Assess Their Track Record

The selection of a white label SEO partner can determine your agency’s success. Look for providers with a proven history of results. Request case studies and client testimonials specific to your industry. If you work with local businesses, ensure they have experience in local SEO. (46% of Google searches in Australia have local intent.) Your partner should demonstrate expertise in driving such local traffic.

Evaluate Their Reporting and Communication

Clear, regular reporting is essential. Your partner should offer comprehensive reports that you can easily rebrand and present to your clients. These reports should include key metrics like organic traffic growth, keyword rankings, and conversions. Ensure your partner can match your preferred reporting frequency.

Scrutinise Their Methods

Avoid partners who promise quick results or use black hat techniques. Google’s Helpful Content Update further emphasised the importance of high-quality, user-focussed content. Ask potential partners about their link-building strategies and content creation processes. They should focus on creating valuable content and earning natural backlinks rather than using manipulative tactics.

Ask Tough Questions

Don’t hesitate to ask difficult questions when evaluating potential partners. Inquire about their process for staying updated with algorithm changes, their approach to mobile optimisation, and how they handle technical SEO issues. Your partner should have a solid grasp of these technical aspects.

Watch for Red Flags

Be cautious of providers who guarantee specific rankings or use vague jargon without explaining their methods. Any provider promising faster results might use risky tactics that could harm your clients’ websites in the long run.

Consider the scalability of their services. As your agency grows, you’ll need a partner who can handle increased volume without compromising quality. Ask about their team size, capacity, and processes for managing multiple clients simultaneously.

The right partner will become an invaluable extension of your team, helping you deliver outstanding results to your clients. With a thorough vetting process, you can find a white label SEO partner that not only meets your current needs but also supports your agency’s future growth. The next step is to learn how to seamlessly integrate these services into your agency’s offerings.

How to Seamlessly Integrate White Label SEO

Align Services with Your Brand

Select white label SEO services that complement your existing offerings. If you specialise in web design, adding technical SEO services can provide a natural extension to your work. Ensure the language and style of reports from your white label partner match your brand voice. This consistency maintains client trust.

Develop a Pricing Strategy

Pricing white label SEO services requires careful consideration. A common approach involves marking up the wholesale price by 50-100%. However, your specific markup should factor in your target market and the perceived value of your brand. For example, if you target small businesses in regional Australia, your pricing might be lower than if you serve corporate clients in Sydney or Melbourne.

The average SEO cost in Australia can range widely-from around $1,400 per month to over $10,000 per month. Use this as a benchmark, but adjust based on your specific offerings and target market.

Set Realistic Client Expectations

Managing client expectations is key for long-term success with white label SEO. Be transparent about timelines. You can expect to see search engine results within the first six months if you overhaul an already established website to improve its SEO. Communicate this clearly to avoid client frustration.

Create a standardised onboarding process that educates clients about SEO. This should include an explanation of key metrics you’ll track and report on. Clear expectations from the start build stronger, more trusting client relationships.

Streamline Communication

Effective communication forms the backbone of successful white label SEO integration. Establish clear lines of communication between your team, the white label provider, and the client. Consider using project management tools (like Asana or Trello) to keep everyone aligned.

Regular check-ins with your white label partner are essential. Weekly or bi-weekly calls to discuss progress, challenges, and strategy adjustments ensure you’re always up-to-date and can communicate effectively with your clients.

The goal is to present a seamless experience to your clients. They should feel they’re working directly with your agency, not a third-party provider. Careful planning and execution can make white label SEO a valuable part of your agency’s service offering.

Final Thoughts

White label SEO services empower digital marketing agencies to expand their offerings and increase revenue without substantial investments in new staff or resources. These services will likely become more sophisticated as machine learning and AI play a larger role in SEO strategies. Voice search optimisation and mobile-first indexing will also gain importance, reflecting evolving user behaviours.

Agencies should assess their current offerings and identify gaps that SEO services could fill. Research potential white label partners with a proven track record and experience in your target industries. Start small by offering one or two core SEO services to existing clients, then expand as you become more comfortable with the process.

WebsiteStrategies understands the challenges and opportunities of integrating SEO into your agency’s offerings. Our team of experienced SEO specialists provides tailored consultancy and training to help you navigate white label SEO services (and enhance your existing SEO strategies). We support your agency’s growth in the ever-changing digital landscape.