Definition: Backlinks

“Backlinks” (also known as “inbound links” or “incoming links”) are links from one website to another. Backlinks are important for search engine optimization (SEO) as they help search engines determine the quality and relevance of a website’s content. When a website links to another website, it acts as a vote of confidence in the content of the linked-to website. The more high-quality backlinks a website has, the more likely it is to be seen as an authoritative and trustworthy source by search engines, which can result in higher search engine rankings and visibility. In addition, backlinks can also drive referral traffic to a website, providing an additional source of visitors and potential customers. It is important to have a balanced and diverse backlink profile, as having too many low-quality or spammy backlinks can harm a website’s search engine rankings.