Definition: Gated content

Gated content refers to digital content that is made available only to those users who have provided certain information, such as their email address or contact details, in exchange for access. This is often used as a marketing strategy to collect information about potential customers, generate leads, or build email lists. Gated content can include things like white papers, ebooks, webinars, or other types of premium content that are only accessible after the user has filled out a form or completed some other type of action.