Definition: Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into the behavior of website visitors, including the source of traffic, the pages they visit, how long they stay on the site, and what actions they take, among others. The service helps website owners and digital marketers to understand the performance of their website, identify trends, and make data-driven decisions to optimize their online presence and achieve their goals. Google Analytics can be integrated with other Google tools, such as AdWords, to provide a comprehensive view of the online marketing performance.