Definition: Keyword Clustering

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Keyword clustering is a search engine optimization (SEO) strategy that involves grouping related keywords together and using them to create topic-focused pages or content on a website. The goal of keyword clustering is to help search engines understand the focus and content of a page, and to improve the relevance and authority of a website for specific keywords and topics.

In keyword clustering, related keywords are grouped together and used to create a comprehensive and organized structure for a website’s content. This structure can help search engines understand the hierarchy and relationships between pages on a website, and can also help users navigate a site and find the information they are looking for.

Keyword clustering is an important aspect of SEO and can play a significant role in improving a website’s ranking in search results. By creating topic-focused pages and content that are optimized for specific keywords and phrases, website owners can increase their visibility and authority for those keywords, attract more organic traffic, and establish their credibility and expertise on a topic.

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