Keyword ranking refers to the position of a website’s pages in search engine results for a specific keyword or phrase. A higher keyword ranking indicates that a website’s pages are appearing closer to the top of the search results, while a lower keyword ranking indicates that the pages are appearing further down in the results.
In search engine optimization (SEO), keyword ranking is used as a metric to measure the visibility and performance of a website in search results for specific keywords. By tracking the ranking of their pages for different keywords, website owners and SEOs can gain insights into the effectiveness of their SEO efforts and make adjustments as needed to improve their ranking.
Keyword ranking is affected by many factors, including the quality and relevance of a website’s content, the strength and authority of its backlinks, the user experience and accessibility of the site, and the overall competitiveness of the keyword.
To track keyword ranking, website owners and SEOs can use keyword ranking tools that provide regular updates on the position of a website’s pages in search results. These tools can help SEOs monitor the performance of their website for specific keywords and make adjustments to their SEO strategy as needed.