Definition: Schema markup

Schema markup is a type of structured data that is added to a website’s HTML code to provide additional information about the content on the page to search engines. The markup provides a standardized way for websites to describe the content and its context, including things like the type of content, its relationship to other content on the page, and its purpose. This information helps search engines to understand the content on a website more accurately, and can result in the website appearing in rich snippets or other enhanced search results. Using schema markup can improve the visibility and click-through rate of a website in search results, and can also provide users with more relevant and useful information when they perform a search. Schema markup is an important component of search engine optimization (SEO) and is widely used by websites and online businesses to improve their search engine visibility and rankings.