Definition: Search Term

A search term, also known as a query or keyword, is a word or a set of words entered into a search engine by a user to find information or resources on the internet. A search term can be a single word or a phrase, and it represents the user’s intent or the information they are seeking. The search engine uses the search term to determine the most relevant and useful search results to display to the user. Optimizing websites for specific search terms, also known as search engine optimization (SEO), is a common practice among website owners and marketers looking to improve their visibility and traffic from search engines. This involves researching and selecting keywords that are relevant to the content of the website and are likely to be used by users searching for that type of information.