Definition: Secondary Keywords

Secondary keywords are additional keywords or phrases that are related to the primary or main keyword for a website or a web page. These keywords help to provide context and additional information about the topic of the page and can help to improve the search engine rankings and visibility for the primary keyword. Secondary keywords are often used to target long-tail searches, which are more specific and less common search queries, and can help to attract more qualified and relevant traffic to a website. For example, if a website is focused on the primary keyword “digital cameras,” secondary keywords might include “best digital cameras,” “DSLR cameras,” or “mirrorless cameras.” By optimizing the content of the website for both the primary and secondary keywords, website owners and marketers can improve their search engine rankings, reach a wider audience, and drive more traffic and conversions.