A sitewide link is a link that appears on every page of a website and points to a specific URL. These links are often located in the header or footer of a website and can be used to provide quick access to important pages or sections within a site.
Sitewide links can have a significant impact on search engine optimization (SEO) as they help to distribute link equity (the value of a link) across multiple pages within a site, which can help to improve the visibility and ranking of the linked pages.
However, website owners should use sitewide links carefully and strategically, as over-using them can result in an unnatural link profile and may trigger penalties from search engines. Additionally, sitewide links should point to high-quality, relevant pages within a site, as linking to low-quality or spammy pages can harm a site’s reputation and visibility in search results.
In general, sitewide links can be a useful tool for website owners who want to improve the internal linking structure and navigation of their site, as well as for boosting the visibility and ranking of specific pages.