A title tag is an HTML element that specifies the title of a web page. The title tag is displayed in the search engine results pages (SERPs) and is the primary factor used by search engines to determine the relevance and subject matter of a page.
The title tag should accurately and concisely describe the content of the page and be no longer than 60 characters, as longer titles may be truncated in the SERPs. The title tag should also include the target keywords for the page, as this can help improve the page’s search engine visibility and rankings.
For example, the title tag for a page about “dog grooming tips” might look like:
<title>Dog Grooming Tips – Expert Advice for a Healthy, Happy Pet</title>
Title tags are a crucial element of on-page SEO, as they help search engines understand the context and relevance of a page and can improve click-through rates from the SERPs. It is important to ensure that each page on a website has a unique and descriptive title tag that accurately reflects the content of the page.