A transactional query is a type of search query that has a commercial intent or purpose. It is a search query made by a user who is looking to complete a specific transaction, such as making a purchase, booking a service, or downloading a piece of content.
Transactional queries often contain keywords that indicate the user’s intent to purchase or transact, such as “buy,” “order,” “download,” or “book.” These queries are usually specific and targeted, and they are often made by users who are close to the end of the buying process.
For businesses, it is important to understand and target transactional queries as they represent a significant opportunity to drive sales and conversions. This can be achieved through search engine optimization (SEO) strategies that optimize for specific transactional keywords and phrases and through search engine marketing (SEM) campaigns that target transactional queries.
By focusing on transactional queries, businesses can help improve their visibility in search results pages and drive more targeted traffic to their websites, ultimately increasing the likelihood of generating conversions and sales.