White-hat SEO refers to ethical and legitimate search engine optimization practices that are designed to improve a website’s search engine ranking and visibility while following search engine guidelines and best practices.
White-hat SEO techniques include:
- Creating high-quality, original, and useful content that provides value to users
- Building a website that is easy to navigate, fast-loading, and mobile-friendly
- Optimizing website metadata and content for search engines using relevant keywords
- Building a strong and relevant internal linking structure to help users and search engines navigate the website
- Building high-quality external links to the website from other trustworthy and relevant websites
By following white-hat SEO practices, websites can improve their search engine visibility, attract high-quality traffic, and build a positive reputation. This not only helps websites reach their target audience but also provides a better user experience, which is beneficial for both users and search engines.
In contrast to white-hat SEO, black-hat SEO refers to unethical and manipulative practices that violate search engine guidelines, such as keyword stuffing, link schemes, and cloaking, with the goal of artificially boosting search engine rankings. These practices are not only unethical but can also result in penalties or even a complete ban from search engines, which can damage a website’s reputation and visibility.