Definition: YMYL Pages

YMYL stands for “Your Money or Your Life,” and refers to webpages that deal with topics that can significantly impact a person’s financial stability, health, or happiness. Examples of YMYL topics include financial advice, medical information, legal advice, and educational resources. These pages require a high degree of expertise, trustworthiness, and transparency, as the information they provide can have a significant impact on the lives of the people who use them. As a result, search engines place a strong emphasis on ensuring that YMYL pages are of high quality and trustworthy, and they use various ranking signals to determine which pages to feature in their search results.