Definition: Accelerated Mobile Pages (AMP)

“Accelerated Mobile Pages (AMP)” is an open-source project aimed at improving the performance of web pages on mobile devices. AMP pages are designed to load quickly and provide a seamless user experience, even on slow or unreliable mobile networks. The AMP framework provides a set of HTML, JavaScript, and caching guidelines for building fast-loading pages that prioritize the user’s experience. By using AMP, websites can improve their load times, reduce bounce rates, and provide a better overall user experience, especially on mobile devices. AMP is supported by major search engines and can improve a website’s visibility and ranking in mobile search results.