Definition: Branded Keywords

“Branded keywords” are search terms that include the name of a specific brand, product, or company. For example, if a clothing retailer is called “Fashion World,” a branded keyword for that retailer could be “Fashion World clothing.” Branded keywords are often used by marketers and website owners to track the visibility and performance of their brand or product in search engine results and to drive traffic to their website. By optimizing for branded keywords, website owners can improve their visibility for specific search queries related to their brand and increase their chances of appearing at the top of search engine results for those queries. Branded keywords can also help build brand recognition and awareness, and they are often used as part of a larger search engine optimization (SEO) strategy to improve the overall ranking and visibility of a website in search results.