Definition: Dofollow Link

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A “dofollow link” is a type of HTML link that tells search engines to follow the link and crawl the target page. When a search engine crawler encounters a dofollow link, it will follow the link and index the target page, which can help the target page rank higher in search results.

By default, all HTML links are dofollow links unless they are specifically marked as “nofollow” links. Nofollow links, on the other hand, tell search engines not to follow the link and not to crawl the target page.

In summary, a “dofollow link” is an HTML link that tells search engines to follow the link and crawl the target page, and it can help the target page rank higher in search results.

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By Ashley Bryan

Ashley Bryan is an Internet Strategist and a SEO Consultant located on the Sunshine Coast in Australia with over 19 years' experience. He owns WebsiteStrategies which serves small to medium businesses in Australia and New Zealand. Follow him: Facebook LinkedIn Twitter