Definition: Doorway Page

A doorway page, also known as a bridge page or entry page, is a type of web page that is created specifically for search engines with the sole purpose of ranking highly for specific keywords or phrases. These pages are typically not intended to be seen or used by human users, but rather they exist to direct search engine traffic to a particular website or section of a website. The practice of creating doorway pages is often considered unethical and can be viewed as a form of search engine spamming, as it manipulates search engine results to artificially boost a website’s ranking