Definition: Editorial Link

An editorial link, also known as a natural link, is a type of hyperlink that is included in content for the purpose of providing additional information, context, or related resources to users. Unlike paid links, which are purchased for the purpose of boosting a website’s search engine ranking, editorial links are created as part of the normal editorial process and are based on the merit of the linked content. Editorial links are often considered to be more valuable than paid links, as they are seen as a more organic and credible endorsement of a website’s content. Search engines view editorial links as a sign of a website’s popularity, relevance, and authority, and may use them as a factor in determining the ranking of a website in search engine results pages (SERPs). To ensure that editorial links are seen as high-quality and relevant, it is important to follow best practices for link building, such as linking to relevant, trustworthy sources and avoiding excessive link exchanges or link schemes.