Definition: Entry page

An entry page, also known as a landing page or gateway page, is the first page that a user visits on a website after clicking a link from another source, such as a search engine, social media platform, or external website. The purpose of an entry page is to provide a strong first impression, introduce the user to the website’s content or offer, and guide them towards the desired outcome, such as making a purchase or filling out a form. Entry pages are an important aspect of user experience (UX) and can greatly influence the user’s decision to stay on the website or leave. Effective entry pages are optimized for conversion, are easily navigable, and provide relevant and compelling information that encourages the user to take action. In digital marketing, entry pages are often carefully crafted and tested to ensure they are effective in converting visitors into customers or leads.