Definition: Evergreen Content

Evergreen content is a type of content that remains relevant and useful over an extended period of time, regardless of changes in the external environment. This content is not tied to a specific event or date, and can continue to attract traffic and engagement long after it was first published. Evergreen content can include topics such as “how-to” guides, definitions of common terms, and in-depth analysis of enduring trends or problems. This type of content is often considered to be a valuable asset for a website, as it can provide a steady source of traffic and engagement over time. In contrast, content that is tied to a specific event or date is often referred to as “timely” or “seasonal” content, and may only be relevant for a short period of time. To create effective evergreen content, it is important to focus on topics that are likely to remain relevant and useful over time, and to write in a way that is clear, concise, and accessible to a broad audience.