Definition: Google Business Profile

Google My Business (GMB) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. By creating a Google Business Profile, a business can provide accurate and up-to-date information about its location, hours of operation, products and services, photos, and reviews to potential customers. This information helps businesses to reach more customers online, improve their visibility in local search results, and connect with customers through Google Maps and Google Search. A Google Business Profile can be claimed and verified by the business owner, who can then make updates to their business information, respond to customer reviews, and track their performance on Google.