Definition: Google Penguin

Google Penguin is a code name given to a Google algorithm update that was first rolled out in April 2012. The update was designed to target websites that were engaging in manipulative practices, such as buying links or using excessive keywords to manipulate their search engine rankings. Google Penguin aims to penalize websites that violate the company’s webmaster guidelines and penalize those that are deemed to be spamming its search results. The update has been updated several times since its initial release, with the latest version being released in 2016.