An internal link is a type of hyperlink that connects one page on a website to another page on the same website. Internal links are used to help users navigate a website and to provide additional context and information about specific topics or pages.
Internal links play an important role in search engine optimization (SEO) because they help search engines understand the structure and hierarchy of a website, and how its pages are related to one another. By using internal links, website owners can indicate the importance of certain pages and help search engines determine which pages should rank higher in search results.
In addition to their SEO benefits, internal links also help to keep users engaged on a website by providing them with easy access to related content. By linking to other relevant pages on their site, website owners can help users find the information they are looking for and increase the chances that they will spend more time on the site.
Overall, internal links are an important aspect of website design and play a critical role in the user experience, search engine optimization, and the success of a website