An informational query is a type of search query that is used to seek information or knowledge about a specific topic. Informational queries are typically made when someone is looking for answers to questions, seeking information about a particular subject, or seeking general knowledge on a topic. Examples of informational queries include search terms like “what is the capital of France?”, “how does photosynthesis work?”, or “who was the first president of the United States?”.
Informational queries are distinct from transactional queries, which are used to perform a specific action or make a purchase, and navigational queries, which are used to find a specific website or web page.
Informational queries are an important aspect of search engine optimization (SEO) and play a significant role in determining the relevance and quality of content in search results. Websites that provide high-quality, relevant information in response to informational queries are more likely to rank well in search results, attract organic traffic, and establish their credibility and authority on a topic.