Definition: Link Building

Link building is the process of acquiring hyperlinks from other websites to your own in order to increase the authority and visibility of your website in search engines. The goal is to secure as many high-quality, relevant links as possible in order to improve the website’s ranking in search results and drive more organic traffic to the site. The process of link building can involve a variety of tactics such as creating valuable content, reaching out to other websites for links, and participating in online communities related to your industry.