Definition: Link Equity

Link equity refers to the value or authority that a website passes on to other sites through its hyperlinks. The term is used to describe the value of a link in terms of its ability to improve the visibility and ranking of the linked-to website in search results. Link equity is influenced by several factors, including the relevance and quality of the linking site, the relevance of the linked-to content, and the authority and trust of the linking domain. Building and acquiring high-quality links from reputable sources is an important aspect of search engine optimization (SEO) as it can help to increase the overall link equity of a website, which can in turn help to improve its search engine rankings