Definition: Link Popularity

Link popularity refers to the number and quality of hyperlinks pointing to a website. It is often used as a metric to gauge the popularity and authority of a website, as the more high-quality links a site has pointing to it, the more authoritative it is considered to be in the eyes of search engines. Search engines use link popularity as a factor in determining the ranking of a website in search results, as they view links as votes of credibility and trust. A website with high link popularity is more likely to rank well in search results, as it is seen as a reputable and trustworthy source of information. Building high-quality, relevant links is an important aspect of search engine optimization (SEO) and can help to increase a website’s link popularity and overall search engine visibility.