Definition: Link spam

Link spam refers to the practice of artificially creating or acquiring low-quality or irrelevant links to a website, with the intention of manipulating search engine rankings. Link spam is a type of black hat SEO (search engine optimization) technique that is used to artificially inflate the number or quality of links pointing to a site, and it is considered to be unethical and manipulative. Examples of link spam include the use of link farms, automated link building software, and other types of low-quality or irrelevant links. Link spam can have serious consequences for a website’s search engine visibility and ranking, as search engines actively work to detect and penalize sites that participate in these practices. Instead of using link spam, websites should focus on acquiring high-quality, relevant links through legitimate means such as creating valuable content, participating in online communities, and reaching out to other sites for links.