Definition: Local SEO

Local SEO refers to the process of optimizing a local business’s online presence to rank higher in local search results. It is a subset of search engine optimization (SEO) that focuses on improving a business’s visibility in search results for searches that are location-based, such as “coffee shop near me” or “best pizza in [city name].” The goal of local SEO is to help local businesses reach and attract customers in their specific geographic area. This is achieved through various tactics such as optimizing a business’s Google My Business listing, building local citations, creating local content, and acquiring local backlinks. By implementing effective local SEO strategies, businesses can improve their visibility in local search results, increase their online presence, and drive more foot traffic and sales to their physical location.