Definition: Local Search Marketing

Local search marketing refers to the process of promoting a local business online in order to attract more customers from its specific geographic location. It involves optimizing a business’s online presence and visibility in local search results on search engines like Google, Bing, and Yahoo. Local search marketing is a subset of search engine optimization (SEO) that is focused on optimizing a business’s online presence for local search queries. This can include optimizing a business’s website, creating and managing local business listings, and building local citations. The goal of local search marketing is to improve a business’s visibility in local search results, increase its visibility among potential customers, and ultimately drive more foot traffic and sales to the business’s physical location. By effectively targeting local customers through local search marketing, businesses can grow their customer base, build brand awareness, and establish themselves as a trusted and reliable business in their local area.