Negative SEO refers to the practice of attempting to harm the ranking or visibility of a competitor’s website in search engine results pages (SERPs). This can be done through a variety of tactics, including building low-quality or spammy links to the competitor’s site, copying or duplicating the competitor’s content, or hacking into the competitor’s website and inserting malicious code.
Negative SEO is considered to be an unethical practice and is not supported by search engines. In fact, search engines have mechanisms in place to detect and penalize websites that engage in negative SEO tactics, which can result in a significant decline in visibility and ranking in search results.
Therefore, it is important to avoid engaging in negative SEO practices, and instead to focus on creating high-quality, relevant, and original content that will attract natural, organic links and improve your website’s visibility and ranking in search results. It is also important to monitor your website’s backlink profile and take action to address any spammy or low-quality links that may be affecting your website’s ranking.