A navigational query is a type of search query that is used to navigate to a specific website or web page, rather than to find specific information or content. Navigational queries often include the name of the website or web page that the user is trying to reach, such as the domain name, the brand name, or a specific page on the site.
For example, a user might type “Facebook” into a search engine to navigate directly to the Facebook homepage, rather than searching for information about the social media platform. Similarly, a user might type “Amazon” into a search engine to navigate directly to the Amazon shopping website, rather than searching for information about the company or its products.
Navigational queries are often used by users who are already familiar with a website or web page and want to navigate directly to it, rather than searching for it using other terms or keywords. Search engines can use information about navigational queries to understand the popularity and importance of a website or web page, and can use this information to help determine its ranking in search results.