Off-page SEO refers to the optimization efforts that are performed outside of a website to improve its visibility and ranking in search engine results pages (SERPs). Off-page SEO includes activities such as link building, social media marketing, and influencer outreach, and it is focused on improving the website’s credibility, authority, and popularity.
The goal of off-page SEO is to create a strong and diverse backlink profile, which is a key factor that search engines use to determine the relevance and quality of a website. High-quality backlinks from reputable and relevant websites help to increase the website’s visibility and ranking in search results, and they can also bring targeted traffic and credibility to the website.
Off-page SEO also involves promoting the website on social media platforms, forums, and other online communities, as well as collaborating with influencers and bloggers to increase the reach and visibility of the website’s content. By engaging with the online community and building relationships, the website can gain more exposure and authority, which can help to improve its ranking and visibility in search results.
It’s important to note that off-page SEO should be part of a comprehensive SEO strategy that also includes on-page SEO and technical SEO, as all of these components work together to improve a website’s visibility and ranking in search results.