On-page SEO refers to the optimization techniques that are performed on a website to improve its ranking and visibility in search engine results pages (SERPs). On-page SEO includes optimizing the website’s content, structure, and code to ensure that it is optimized for both search engines and users.
The goal of on-page SEO is to create a high-quality, user-friendly, and search engine-friendly website that provides relevant, valuable, and useful information to users. This can be achieved by implementing various on-page SEO techniques, such as keyword research and optimization, meta tags, header tags, content optimization, internal linking, and image optimization, among others.
On-page SEO also involves optimizing the website’s technical components, such as the website’s URL structure, sitemap, and robots.txt file, to ensure that search engines can easily crawl and index the website’s pages. It is also important to ensure that the website is mobile-friendly and has a fast loading speed, as both of these factors can impact the website’s ranking and visibility in search results.
It’s important to note that on-page SEO is just one component of a comprehensive SEO strategy, and it should be combined with off-page SEO and technical SEO to create a well-rounded approach to improving a website’s visibility and ranking in search results.