An orphan page is a web page that is not linked to any other pages on a website. This means that there are no internal links on the website that lead to this page, and as a result, it is not easily accessible to users or search engines.
Orphan pages can occur for a number of reasons, such as broken links, incorrect URL structures, or pages that have been created but not linked to from other pages. In some cases, orphan pages may also be created intentionally, for example, to serve as landing pages for specific campaigns or to provide specific information to users.
However, having orphan pages on a website can have negative effects on both the user experience and search engine optimization (SEO). For users, orphan pages can be difficult to find and access, which can result in a poor user experience. For search engines, orphan pages can be seen as low-quality or unimportant, and as a result, they may not be crawled or indexed by the search engine.
To avoid the negative effects of orphan pages, website owners and marketers should regularly check their website for orphan pages and ensure that they are properly linked to other pages on the website. By doing so, they can improve the user experience, ensure that all pages on the website are accessible and indexed by search engines, and ultimately improve the overall performance and visibility of the website.