Organic traffic refers to the visitors who arrive at a website through unpaid, non-sponsored search results in search engines. Organic traffic is generated when a user enters a query into a search engine and clicks on a link to a website that appears in the organic search results.
Organic traffic is an important metric for measuring the success of a website’s search engine optimization (SEO) efforts, as it indicates the amount of traffic that is generated by the website’s ranking in organic search results. Organic traffic is considered to be of higher value than other types of traffic, such as paid traffic or referral traffic, as it is generated by users who are actively searching for information related to the website’s content.
To improve the amount of organic traffic a website receives, a number of SEO techniques can be used, such as keyword research and optimization, on-page optimization, link building, and content creation. These techniques aim to improve the website’s visibility and ranking in organic search results, and to provide users with relevant, valuable, and high-quality content.
Organic traffic is an important metric for website owners and marketers, as it can provide valuable insights into the performance of a website’s SEO efforts and can help to identify areas for improvement. By monitoring and improving the amount of organic traffic a website receives, website owners and marketers can increase their online visibility and reach, and ultimately drive more qualified traffic to their website.