PageRank is an algorithm developed by Google co-founder Larry Page to help determine the importance of a web page. It was one of the key factors that helped Google become the dominant search engine and is still used as a ranking factor by Google today.
PageRank works by analyzing the number and quality of links pointing to a web page, with the idea being that a page with many high-quality links is likely to be more important and relevant than a page with fewer or lower-quality links. The algorithm assigns a score, known as the PageRank score, to each page based on the number and quality of links pointing to it. Pages with a higher PageRank score are more likely to appear higher in search engine results pages (SERPs).
PageRank is one of many ranking factors used by Google to determine the relevance and importance of a web page. Other factors that are considered include the relevance of the page’s content to the search query, the user’s location and language, the freshness of the content, and the user’s search history.
While PageRank is still an important ranking factor, it is not the only factor used by Google to determine the relevance and importance of a web page. Website owners and marketers should focus on creating high-quality content and building a strong, relevant link profile to improve their search engine visibility, rather than solely focusing on PageRank.