A pillar page is a comprehensive and authoritative guide or piece of content that provides a broad overview of a specific topic. It is used as a cornerstone piece of content that provides a foundation for a content marketing strategy and serves as the main resource for a particular topic or theme.
In the context of search engine optimization (SEO), pillar pages are designed to rank well in search engines for a wide range of keywords related to the topic and to attract a large amount of organic traffic. They are also used to link to other, more specific pieces of content, known as cluster content, that dive deeper into subtopics related to the pillar page.
For example, if a website sells outdoor gear, a pillar page might be a comprehensive guide to camping, while the cluster content would be articles or blog posts that cover specific aspects of camping, such as how to set up a tent, what to pack for a camping trip, or how to choose the best camping gear.
Pillar pages can be beneficial for SEO because they allow a website to cover a wide range of topics and keywords related to a specific theme, while also providing a clear structure and hierarchy for the content. By linking from the pillar page to related cluster content, it can also help to pass link equity, or ranking power, from the pillar page to the more specific pieces of content.
To create effective pillar pages, it is important to focus on creating comprehensive, high-quality content that provides value to the user, while also optimizing for search engines by including relevant keywords, meta descriptions, and internal links.