“People Also Ask” (PAA) is a feature of Google’s search results that displays a list of related questions to the original query. It appears as a box of clickable questions, and when a user clicks on one of the questions, the answer is displayed, along with additional related questions.
The PAA feature is designed to provide quick and relevant information to users and help them find the information they are looking for without having to visit multiple pages. It is also seen as a way for Google to deliver a more conversational and personalized search experience, making it easier for users to find the information they need.
For search engine optimization (SEO) purposes, appearing in the PAA can provide additional visibility for a website and can help drive more traffic and engagement. To increase the chances of appearing in PAA, websites should focus on creating high-quality, relevant content that answers common questions related to their industry or niche. This can be done through creating content such as blog posts, FAQ pages, and video content.
It is important to note that appearing in PAA is influenced by multiple factors, including the relevance of the content, the quality of the website, and the overall user experience. The goal should be to create the best possible content for the user, rather than solely focusing on appearing in PAA.