Definition: Search Engine Results Pages (SERPs)

Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a user’s search query. These pages typically include a list of links to websites that the search engine has determined are relevant and useful to the user, based on its understanding of the search query and its index of the web. The ranking of the links on the SERP is determined by the search engine’s algorithm, which takes into account various factors such as the relevance and authority of the websites, the quality of their content, and the user’s search history. The SERP may also include other elements such as sponsored links, images, news articles, and local listings. Understanding and optimizing for SERPs is an important aspect of search engine optimization (SEO) for websites looking to improve their visibility and traffic from search engines.