Definition: Search Intent

Search intent refers to the reason or purpose behind a user’s search query. It represents the user’s goal or expected outcome from the search and is an important factor in determining the relevance and quality of the results displayed by search engines. Search intent can take many forms, such as informational, navigational, transactional, or commercial. For example, a user searching for “best camera for photography” is likely to have an informational search intent, while a user searching for “buy camera online” is likely to have a transactional intent. Understanding and identifying search intent is crucial for search engine optimization (SEO) as it helps website owners and marketers create relevant and useful content that meets the needs of their target audience. By aligning their content with the search intent of their audience, they can improve their search engine rankings, attract more traffic, and drive conversions.